As if slashing the grocery bills of its bargain-shopping devotees was not enough, the discount chain is now sending Australian customers free hampers.
Members of the Aldi Testers Club — the first of its kind in the world — are currently ploughing their way through their packages of freebies, delivered last month.
It’s all part of Aldi’s mission to expand its share of Australia’s $90 billion grocery market and steal shoppers away from Woolworths and Coles.
The elite group of 100 shoppers has been entrusted with quality control and monitoring of the supermarket’s wares, by sampling and rating products throughout the year.
Testers have two months to try and review at least half of the products from the pack of 10 food and non-food items. There are four deliveries each year.
“Nothing’s more important to us than feedback from our customers, which is why we’re asking you to help us make our brands and products even better,” the German supermarket chain’s website says.
“The Aldi Testers Club is a one-year program that gives you — our valued customers — the opportunity to not only trial our products for free, but also have a significant influence on our product development and selection of what products Aldi stores will stock in the future.”
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